Marketing & Sales Analyst
Location: Farmington, CT
Job Type: full-time
Company: 231 TUS - TRUMPF, Inc.
Job Description Apply Now
As a family-run, high-tech company with nearly 19,000 employees at 71 locations worldwide, we are looking for forward thinkers with unconventional ideas and drive to join our team. Our company culture, which values collaboration and mutual trust, creates the ideal framework for boldly trying new things and questioning the status quo. Our technologies inspire people to develop and produce things that are currently unimaginable. Whether lasers, machine tools, EUV or electronics - TRUMPF is building technological worlds for future generations. Are you ready for new challenges?
The Marketing + Sales Analyst at TRUMPF is a strategic, data-driven role responsible for shaping marketing effectiveness, guiding business decisions, and strengthening competitive positioning across North America. This individual serves as a critical partner to Marketing, Sales, and Executive Leadership by transforming complex data into actionable insights that drive demand generation, optimize performance, and inform long-term growth strategies. Operating within a highly technical, B2B advance manufacturing environment, the Marketing Analyst bridges marketing analytics, market intelligence, and business strategy ensuring that TRUMPF’s investments are measurable, targeted, and aligned with evolving customer and market needs.
Principle Duties & Responsibilities
Key Responsibilities:
Market & Competitive Intelligence
- Develop and deliver recurring market intelligence reports for senior Sales and Marketing leaders, synthesizing industry trends, competitive dynamics, and customer segment insights
- Conduct primary and secondary research to support new market entry strategies, sales territory planning, and product positioning
Marketing Attribution & Performance Analytics
- Own end-to-end marketing attribution modeling, connecting digital, event, and field marketing touchpoints to pipeline and revenue outcomes
- Develop and refine multi-touch attribution frameworks to accurately quantify marketing’s contribution to lead generation, opportunity creation, and closed business
- Analyze campaign performance metrics - including conversion rates, customer acquisition cost, and ROI - to optimize spending and improve effectiveness
- Partner closely with Sales Operations to ensure CRM data integrity and alignment between marketing activities and pipeline reporting
Dashboard Development & Data Management
- Prepare monthly, quarterly, and annual performance reports
- Translate complex datasets into clear, compelling narratives and visualizations tailored for executive-level decision-making
- Develop self-service reporting tools that empower Marketing and Sales teams to independently explore data and uncover insights
- Integrate and harmonize data across platforms, including CRM, marketing automation systems, web analytics tools (e.g., Google Analytics), and third-party data sources
Cross-Functional Collaboration
- Act as a strategic analytics partner to Product Marketing, Digital Marketing, and Field Sales teams
- Support trade show and event ROI analysis, including pre-event targeting, on-site performance tracking, and post-event attribution
- Contribute to voice-of-customer initiatives through analysis of survey data, NPS trends, and win/loss insights.
Minimum Qualifications
- Bachelor’s degree in Marketing, Business, Analytics, or a related field; 3+ years of work experience
Proactive mindset and ability to manage multiple projects in a fast-paced environment.
Experience in digital marketing social media, content creation, and email marketing preferred.
TRUMPF Inc. endeavors to make TRUMPF careers pages accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance in completing the applications process, please contact our HR department at 860.255.6000 or at . This contact information is for accommodation requests only and can not be used to inquire about the status of application.